Relationship Marketing: How to Put It in Action presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: measuring your Net Promoter Score, improving your practice’s ability to make patient relationships “sticky”, and tune up your practice’s first impressions on the phone, via email and in-person.

Analyzing & Improving the Workflow – Process Efficiency Leads to Improved Patient Care, presented by Kenneth Hertz, FACMPE, MGMA.
Focus: different methodologies from Lean/Six Sigma and other management trends to deploy in your practice to improve workflow and increase practice efficiencies.

Surviving and Thriving in Challenging Times: What’s Next for the Practice of Allergy & Otolaryngology, presented by Kenneth Hertz, FACMPE, MGMA.
Focus: overview of alternative payment models and their impact on allergy practices; how otolaryngologists are going to be paid for quality.

Analyzing Your Practice Culture: Improve Structure and Performance presented by Kenneth Hertz, FACMPE, MGMA.
Focus: how office culture can impact efficiency, efficacy and the resulting patient care; strategies to assess and improve office culture.

How to Make SLIT Work in Your Practice: AAOA Panel Discussion. Moderator: Sandra Lin, MD, FAAOA; panelists: Cecelia Damask, DO,
FAAOA, Jack Fornadley, MD, FAAOA, William Reisacher, MD, FAAOA, Steven Houser, MD, FAAOA.
Focus: how you can make Sublingual Immunotherapy (SLIT) a valuable part of your allergy practice; marketing SLIT, supplies, SLIT dosing, cost, safety.

Optimizing the Revenue Cycle in Your Otolaryngic (ENT) Allergy Practice, presented by Kim Pollock, RN, MBA, CPC, CMDP, KARENZUPKO & ASSOCIATES, INC.
Focus: what it takes to optimize revenue, streamline processes and improve efficiency in your practice; unpaid claims; revenue cycle.

How to Stay Out of Trouble with the Law: Lessons From 30 Years Defending Physicians, presented by Kevin Glenn.
Focus: In this entertaining and sobering keynote address, noted attorney Kevin Glenn will share anecdotes of mistakes physicians have made and advice for mitigating risk with the goal of keeping you out of trouble!

Dancing with the Devil: Insider Secrets for Negotiating with Managed Care Companies, presented by Ron Howrigon, President, Fulcrum Strategies.
Focus: position evaluation and goal setting, development of strategies and tactics, negotiation, closure, and post-contract evaluation.

Practice Transitions: Plan Your Journey, presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: how physician and patient demographics drive decisions; assessing practice opportunities: hiring an associate, selling, merging, joining up with the hospital; governance issues that impact practice transitions.

Managing and Developing Your Most Valuable Practice Asset – Your Employees: A Problem Based Approach to Identify Best Practices presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: from hiring the “right” individual to staff retention and motivation. Also problem-based leaning case studies and discussion of challenging staff scenarios.

Patient Centered Care – Providing Great Service in Addition to Great Care presented by Ron Howrigon, Fulcrum Strategies.
Focus: market drivers pushing patient centered care; current state of care delivery; future state of patient centered care; how to attract the “right” patient; examples of patient centered care; strategies fro transforming your practice; physician profiling methods; problems and concerns with conclusions; payer uses of profiling information; strategies for combating payer profiling. 

Strategic and Tactical Practice Management: Ten Things Every Practice Should be Doing in the New Healthcare Environment, presented by Ron Howrigon, President, Fulcrum Strategies.
Focus: ten crucial business tools every practice needs to know; how your practice can implement complex business tools in a real-world environment.

Documenting to Support Your Encounters by Theresa Thompson, BS, CPC, CMSCS, CCC, TM Consulting, Inc.
Focus: tips for efficient and appropriate documentation of encounters; what documentation is supportive of different levels of services and how the documentation guidelines have changed since 1995 and 1997 for E/M services.