Videos from the 2017 AAOA Annual Meeting
Video Content
Our 2017 AAOA Annual Meeting explored hot topics — both clinical and practice management. Due to the overwhelming popularity, we are making recordings of the best available to our AAOA members.
Full Videos can be accessed in “Resources” section of your AAOA membership portal. Sign In
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The 2017 AAOA Annual Meeting was held at the Palmer House Hilton in Chicago, IL from September 8-10, 2017. The newly redesigned event focused on delivering winning practice management strategies based around Otolaryngology practices, interactive sessions for greater attendee involvement and learning, Review of Core Allergy Principles (ReCAP), and even offered discovering parts of Chicago itself.
BJ Ferguson Memorial Lecture – Food Allergy: Wait, Wait, Do Tell Me! presented by Amal Assa’ad, MD, Associate Director/Director of Clinical Services, Division of Allergy and Immunology, Cincinnati Children’s Hospital Medical Center.
Focus: IgE-mediated food allergy and the 2010 NIAID-sponsored guidelines, new addendum guidelines on preventing peanut allergy and more.
Relationship Marketing: How to Put It in Action presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: measuring your Net Promoter Score, improving your practice’s ability to make patient relationships “sticky”, and tune up your practice’s first impressions on the phone, via email and in-person.
Analyzing & Improving the Workflow – Process Efficiency Leads to Improved Patient Care, presented by Kenneth Hertz, FACMPE, MGMA.
Focus: different methodologies from Lean/Six Sigma and other management trends to deploy in your practice to improve workflow and increase practice efficiencies.
Surviving and Thriving in Challenging Times: What’s Next for the Practice of Allergy & Otolaryngology, presented by Kenneth Hertz, FACMPE, MGMA.
Focus: overview of alternative payment models and their impact on allergy practices; how otolaryngologists are going to be paid for quality.
Analyzing Your Practice Culture: Improve Structure and Performance presented by Kenneth Hertz, FACMPE, MGMA.
Focus: how office culture can impact efficiency, efficacy and the resulting patient care; strategies to assess and improve office culture.
How to Make SLIT Work in Your Practice: AAOA Panel Discussion. Moderator: Sandra Lin, MD, FAAOA; panelists: Cecelia Damask, DO,
FAAOA, Jack Fornadley, MD, FAAOA, William Reisacher, MD, FAAOA, Steven Houser, MD, FAAOA.
Focus: how you can make Sublingual Immunotherapy (SLIT) a valuable part of your allergy practice; marketing SLIT, supplies, SLIT dosing, cost, safety.
Optimizing the Revenue Cycle in Your Otolaryngic (ENT) Allergy Practice, presented by Kim Pollock, RN, MBA, CPC, CMDP, KARENZUPKO & ASSOCIATES, INC.
Focus: what it takes to optimize revenue, streamline processes and improve efficiency in your practice; unpaid claims; revenue cycle.
How to Stay Out of Trouble with the Law: Lessons From 30 Years Defending Physicians, presented by Kevin Glenn.
Focus: In this entertaining and sobering keynote address, noted attorney Kevin Glenn will share anecdotes of mistakes physicians have made and advice for mitigating risk with the goal of keeping you out of trouble!
Coding and Billing Conundrums in Otolaryngic Allergy, presented by Kim Pollock, RN, MBA, CPC, CMDP, KARENZUPKO & ASSOCIATES, INC.
Focus: learn the difference between CPT 95004 vs 95024 vs 95027; when is it appropriate to “unbundle” the injection and vial codes; what is the code for SLIT; what is right date of service to bill for the vial; what services can be done when physician is not in the office; can an office visit and testing be billed at the same day.
Dancing with the Devil: Insider Secrets for Negotiating with Managed Care Companies, presented by Ron Howrigon, President, Fulcrum Strategies.
Focus: position evaluation and goal setting, development of strategies and tactics, negotiation, closure, and post-contract evaluation.
Practice Transitions: Plan Your Journey, presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: how physician and patient demographics drive decisions; assessing practice opportunities: hiring an associate, selling, merging, joining up with the hospital; governance issues that impact practice transitions.
Managing and Developing Your Most Valuable Practice Asset – Your Employees: A Problem Based Approach to Identify Best Practices presented by Cheyenne Brinson, CPA, MBA, KARENZUPKO & ASSOCIATES, INC.
Focus: from hiring the “right” individual to staff retention and motivation. Also problem-based leaning case studies and discussion of challenging staff scenarios.
Patient Centered Care – Providing Great Service in Addition to Great Care presented by Ron Howrigon, Fulcrum Strategies.
Focus: market drivers pushing patient centered care; current state of care delivery; future state of patient centered care; how to attract the “right” patient; examples of patient centered care; strategies fro transforming your practice; physician profiling methods; problems and concerns with conclusions; payer uses of profiling information; strategies for combating payer profiling.
Strategic and Tactical Practice Management: Ten Things Every Practice Should be Doing in the New Healthcare Environment, presented by Ron Howrigon, President, Fulcrum Strategies.
Focus: ten crucial business tools every practice needs to know; how your practice can implement complex business tools in a real-world environment.
Documenting to Support Your Encounters by Theresa Thompson, BS, CPC, CMSCS, CCC, TM Consulting, Inc.
Focus: tips for efficient and appropriate documentation of encounters; what documentation is supportive of different levels of services and how the documentation guidelines have changed since 1995 and 1997 for E/M services.
Note: The highlight videos feature individual presenters and their perspectives. The information is provided for educational purposes only. Viewers are reminded each practice is responsible for confirming coverage, coding, and payment parameters for those payers that affect their practice. Nothing presented should be construed as AAOA policy or recommendations. They do not attempt to define a quality of care for legal malpractice proceedings. They should not be taken as recommending for or against a particular company or its products. They are not meant for patients to use in treating themselves or making decisions about their care. Advances constantly occur in medicine, and some advances will doubtless occur faster than these materials can be updated.
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